The North Coast Agency loves hearing new music. We love to be at the forefront of where musicians are taking their sound and where the music culture is headed.
Since we started we have emphasized the need for vision, compassion, commitment and dedication from both ourselves as an agency as well as the artists, musicians and resources we are responsible for. Our high standard of commitment demands that we see a high caliber of excellence when we look at the potential in bringing on new artists and resources under our agency.
Below is what we call, “Our Golden Rules to Demo Submission & Artist Auditions”. We encourage you to look through each “Golden Rule” and take note of the explanation of the requirement, so that you can better understand us as a organization and what we look for.
This booklet is designed to explain the high caliber of excellence that we look for when we look to bring on a new musician, and why.
We look forward to the possibly of working with new musicians and artists. Feel free to ask us any questions you have about any of the “Golden Rules” below by emailing us, info@northcoastagency.com.
We focus on coast to coast booking, management and development with innovation and integrity. We believe in creating community and bringing business to the approach of the community.
We want artists that have a vision, and know where they want to go. This is where the North Coast Agency comes in, we partner along side.
We want artists and musicians that are unique. We also want musicians and artists that are compassionate to the world and community around them. We work with a lot of social justice organizations and like to make that part of our mission for our agency and artists.
Most of all, the North Coast Agency is a family. When you are part of us, you are family and we take family very seriously. Just like a family we are always growing and looking to expand. We believe in nurturing musicianss and artists and working with musicians in all progresses of life. So read the guidelines below, and feel free to submit your demo today!
1.) Submit a Real Demo
You need to set yourself apart as a artist. We know its easy to log into myspace (or reverb nation, purevolume, etc) and listen to a musicians. It is also a easy and cheap method to "represent" yourself. However, honestly, we don't dig it. Everyday our myspace and email gets bombarded with dozens to hundreds of musicians wanting us to check them out. Maybe your musicians does have what it takes; but your going to get lost in the mix when you are getting us to check you out online on your website or a social networking site. Also, sometimes we just don't like to listen to music online, we want something physical we can hold in our hands, to know that your a real musicians. We want to be able to listen to it, when we want to listen to it. Listening online can get us caught in a bad day, or put us in a bad mood. Finally, when your musicians is online, your online just like all the rest, and you look like all the rest. Agencies want something that says, hey we are real, we are a musicians, and this is who we are. If you are aren't willing to get us something in our hands, no matter what the cost, most likely, you don't have what it takes to get something in the hands of your fans on a large scale. Show that you can handle the commitment to the dedication it takes to make it.
2.) Have Real Communication
One of the biggest errors a musicians can do in furthering their career, is bombarding a agency. Agencies do not want to log in to their email, have two emails from the musicians, three myspace messages and then sign on to AIM and find a member of the musicians messaging us; then by lunch break we are getting a phone call from the musicians asking what we think of their demo. Keep real communication a real important thing. Drop us a real letter, or a single email. Give us Real time to respond. Jumping all over every opportunity to get your demo in our hands, doesn't do anything but upset us and hurt your chances of coming on board. Let us initiate communication once you submitted the demo.
3.) Give us a Time to Listen
After you send us a demo, give us time to listen to it. We get busy. It may take a month or two to we get to listen to it. If you feel as if you must follow up to your demo submission, email us once and give us time to respond. No matter how good the musicians is, like I said before, over communication is enough to make us think your not for us. Just the same, if we have had your demo for a week; and you haven't heard anything doesn't mean we don't like it. It could be not what we are looking for at this time, maybe its not for us at all or maybe its just going to take us some more time to get back to you. Patience is a virtue when it comes to music.
4.) Know what you want, and Physically Portray it
When you submit your demo, show us the vision you have for a musicians. If you don't have a collective vision or goal for the musicians, your not in our sea. We aren't after musicians, who just simply “want to make it”. We want musicians that have a vision and goals and all the members of the group agree on the vision and goals. When we get your demo, when we see your myspace, your website and your musicians we want to see branding. We want to see confidence that you know who you are, and what your going for. We want to see a mark of excellence steady across the board.
5.) Be Unique
Be unique in getting our attention through your press kit. Show us your musicians, physically portray and represent your musician's image, goals and be unique about all of it. Don't try to look like someone else, sound like someone else or portray someone other musicians that you think we would like or that you sound like. We want to meet your musicians and the uniqueness that is there. We aren't looking for more goldfish to put in the backyard pond; we are looking for the fish that stands out, the pond is already overcrowded.
6.) Live Shows are a Must
If we like a musicians, the next step we take is going to see the musicians live, or having the musicians in house to perform for us. There is no skipping steps. We want to see who you are on your recording is who you are in real life, and that you can pull it off. We also don't look at musicians that don't play regularly. No shows? Means No North Coast Agency. We like dedication and commitment to playing live and playing regularly.
7.) Respect Policy
If we don't like your musicians, then we don't. We don't have time to email everyone back and tell them what we like and don't like about them, we wish we could. If we don't like your musicians, don't take it personally, your just not for us. We don't go trashing artists that send us bad demos, so if don't take you for whatever reason, don't go trashing us. This is our respect policy. Do unto others, as you would want done onto you in your career. If you have a problem with how we handled your musicians demo submission or anything, write us a email, we would be glad to address it.
8.) Conference Calls
After we see your musician's demo, and see your musicians live, we are going to want to sit down and have a conference call with ALL musicians members. We want to feel you out some more, ask you some questions, see your direction and goals, and just get to know you.
9.) Signing to the North Coast Agency
If after all these things, the North Coast Agency is interested in bringing you on board, we will present you with a contract to look over with your fellow musicians members and a lawyer. Ask any questions you want at this point to make sure you understand it fully. Once you sign the contract, it will be a legal law abiding contract between both our agency and your party. This process is unique with every musicians, and so is the contract and the time involved. Rome wasn't built in a day, and patience is the key.
DEMO SUBMISSION CHEAT SHEET
So if you REALLY think you have what it takes; and you would love for us to listen to your music. Set yourself apart, but remember;
- (1)Submit a Demo in MAIL to us with a placed together press kit with excellence from the press kit to the packaging. Make us want to listen to your CD.
- (2)Give us time to listen to it. Keep REAL and RESONABLE communication with us. Don't bombard us. Let us get back to you.
- (3)Be Unique in getting our attention and portraying your musicians image and vision. Make us see what your musicians wants and what they are doing, be unique. Don't be another Goldfish in the pond.
- (4)Make us believe in you. Make us feel your passion, your dynamic. Let us see what you bring to the table.
- (5)Respect our decisions and steps to become a NCA artist, and we will respect you. If we don't like your musicians, don't take it personal. We won't trash anyone or pass your demo around. We know what we want and we go after it, sometimes it's not bad, it's just not what we want; so please if we don't like you don't talk bad about us, everyone has their thing.
- (6)Have a real vision for the musicians, and be willing to be patient in obtaining that. Good things take a Good amount of time. Rome wasn't built in a day. Don't focus on being rock stars, but focus on your vision.
So you want us to hear your music? Make us want to!
North Coast Agency
PO BOX 7303
FREDERICKSBURG, VA 22404