Our 12 Commitments to Difference
1.) Partnership
We are trying to re-image how business is done in the music culture. We partner with our artists and their vision. We don't rule, dictate or live vicariously through our artists. We learn where they as a artist want to go, and we set the steps to get them there. We partner with them on every step, and help them out.
2.) The Respect Policy
We as agents have a lot of experiences in the music culture over the past ten years or so, as individuals. We have learned a lot form where we've been, and it has shaped where we are going. We also are grateful for our experiences, all of them; the good, the bad, the ugly. We are happy for the experiences that turned fruitful and the ones that didn't, they are all lessons learned. We will never bad mouth any prior agents, agencies, artists or companies we have worked with. We are here to plant life, rather then choke it out.
3.) On Percentages taken
The Beatles said, all you need is love. While that may have a hint of truth to it, you need money to survive. We understand that. We, at the North Coast Agency, negotiate the most reasonable percentages we can for our cut. We make it different for every artist, to make sure we are really aiding you and whatever level you are at. We also feel that if you decide to book your own event here and there, that you have the right to do that; without still paying a percentage to us. Percentages also depend on what services we contract with you, as we are all in house management, booking and artist development.
4.) Creativity Led
We don't like the hum drum, and our artists deserve proven marketing techniques that work, but not boring and worn out re-runs. Just as we demand our artists and musicians to be unique, creative, and on the edge; so is our advertising, marketing and visual explosion techniques for our artists.
5.) We Keep you in the know
When you fly in a airplane, you want to see where you are going. You want a ticket that tells you where you are going. Just because the pilot is sure of where he is going, doesn't mean you don't want lights in the aisle, windows to look outside and a ticket telling you where your destination is. We don't fly you blind. We keep all band members in touch, with what is going on. We set out the steps we are going to take to get you to the end goal (vision) you have as an artist.
6.) You're in the Network
Just as spiders weave webs, and catch all flying things into their web of entanglement, we long to develop a network (web) of resources for our artists here at the North Coast Agency. The music culture is a journey, and you meet a lot of people on it, a lot of resources that can come in handy as a artist, or a agency. We realize we are all on this journey. Instead of making connections to use and abuse, to rub shoulders with just to drop their names; we focus on how we can help each other out and develop a useful network of resources that we can all aid in. We are always busy developing a useful network of resources that we feel we can stamp our seal of approval on and share with our artists and other friends; this network can meet the ever growing needs of an artist, whatever they be and to whatever degree.
7.) Integrity Led
When your rock climbing, you want to know that the rope your hanging on has proven integrity. You want to know that the rope will keep you from falling face first into the canyon below. Well the same theory goes for artists and their relation to their agencies. You want to know that your agency is looking out for your interests, operating in your interests and representing your band with full integrity. We don't play industry games, or make shady agreements. We believe in doing all things with integrity as if a Holy Judge was sitting on our shoulders.
8.) We are Family
Everyone knows for a thing like this to work and to work successfully, you need to work as a family. At the North Coast Agency, we are committed to knowing you personally and for you to personally know us. This means, occasional calls that have nothing to do with business, and a friendly card or email here and there. Life's too short to commit to just making business partners.
9.) Target Driven
We don't limit ourselves to markets, genres and the such. We don't inhibit ourselves from growing outward based on our previous experience, knowledge or belief. We want to meet your needs, and accomplish your vision, through and through. You as a artist should have a collective vision for your band. We don't get caught up in genres such as “indie, mainstream, pop, Christian, etc”. So many times these things limit us to a audience, style of writing or genre. You as a band have something to say, say it as you want, no matter what it is. Express Yourself. Be who you are. We will plant it around and where it takes off, it does; and we will be sure to nurture it into full growth. It is about your final project, your vision, your goals. Leave the steps to us.
10.) The Ultimate Get-a-way
Every two years we plan the ultimate event, the North Coast Agency's Ultimate Get-a-way. We supply the event, the place, the food, and the entertainment as well as some workshops. All you have to do is show up! This event invites all of our artists, resources and full network out to play and learn together.
11.) From Start to Finish
We are committed to working with Venues and Promoters from Start to Finish. We believe in events that are a good experience for the the promoter, the venue, the audience and the band. We want it to be a great event and accomplish whatever expectations you have for it, as best as we can. We will help first time and veteran show promoters with ideas, promotional items, designs, and a help line. We are committed to making it easy.
12.) Its all Under One Roof
It has always been traditional in the music culture to have separate booking, management and development agencies. We think that works sometimes, but also sometimes it can be a big distraction to the band. More times then not, we find everyone agency has a different goal for the band, the agencies don't communicate fully with each other and then you have double booking, mis-communications and some band members leaning towards one agency more then the other. We believe in keeping it all under one roof, keeping the communication lines open, but letting the artists and musicians have a full say in everything. With out network we can do design, photography, management, booking, artist development and lots more. However, if you feel you don't need management but want booking, we do contract just part of our services out, but we make it known that if you want the full deal we can offer it. We also think its cheaper this way, as the artists don't have to split their percentages up between three organizations, leaving the artist with no income.
We are trying to re-image how business is done in the music culture. We partner with our artists and their vision. We don't rule, dictate or live vicariously through our artists. We learn where they as a artist want to go, and we set the steps to get them there. We partner with them on every step, and help them out.
2.) The Respect Policy
We as agents have a lot of experiences in the music culture over the past ten years or so, as individuals. We have learned a lot form where we've been, and it has shaped where we are going. We also are grateful for our experiences, all of them; the good, the bad, the ugly. We are happy for the experiences that turned fruitful and the ones that didn't, they are all lessons learned. We will never bad mouth any prior agents, agencies, artists or companies we have worked with. We are here to plant life, rather then choke it out.
3.) On Percentages taken
The Beatles said, all you need is love. While that may have a hint of truth to it, you need money to survive. We understand that. We, at the North Coast Agency, negotiate the most reasonable percentages we can for our cut. We make it different for every artist, to make sure we are really aiding you and whatever level you are at. We also feel that if you decide to book your own event here and there, that you have the right to do that; without still paying a percentage to us. Percentages also depend on what services we contract with you, as we are all in house management, booking and artist development.
4.) Creativity Led
We don't like the hum drum, and our artists deserve proven marketing techniques that work, but not boring and worn out re-runs. Just as we demand our artists and musicians to be unique, creative, and on the edge; so is our advertising, marketing and visual explosion techniques for our artists.
5.) We Keep you in the know
When you fly in a airplane, you want to see where you are going. You want a ticket that tells you where you are going. Just because the pilot is sure of where he is going, doesn't mean you don't want lights in the aisle, windows to look outside and a ticket telling you where your destination is. We don't fly you blind. We keep all band members in touch, with what is going on. We set out the steps we are going to take to get you to the end goal (vision) you have as an artist.
6.) You're in the Network
Just as spiders weave webs, and catch all flying things into their web of entanglement, we long to develop a network (web) of resources for our artists here at the North Coast Agency. The music culture is a journey, and you meet a lot of people on it, a lot of resources that can come in handy as a artist, or a agency. We realize we are all on this journey. Instead of making connections to use and abuse, to rub shoulders with just to drop their names; we focus on how we can help each other out and develop a useful network of resources that we can all aid in. We are always busy developing a useful network of resources that we feel we can stamp our seal of approval on and share with our artists and other friends; this network can meet the ever growing needs of an artist, whatever they be and to whatever degree.
7.) Integrity Led
When your rock climbing, you want to know that the rope your hanging on has proven integrity. You want to know that the rope will keep you from falling face first into the canyon below. Well the same theory goes for artists and their relation to their agencies. You want to know that your agency is looking out for your interests, operating in your interests and representing your band with full integrity. We don't play industry games, or make shady agreements. We believe in doing all things with integrity as if a Holy Judge was sitting on our shoulders.
8.) We are Family
Everyone knows for a thing like this to work and to work successfully, you need to work as a family. At the North Coast Agency, we are committed to knowing you personally and for you to personally know us. This means, occasional calls that have nothing to do with business, and a friendly card or email here and there. Life's too short to commit to just making business partners.
9.) Target Driven
We don't limit ourselves to markets, genres and the such. We don't inhibit ourselves from growing outward based on our previous experience, knowledge or belief. We want to meet your needs, and accomplish your vision, through and through. You as a artist should have a collective vision for your band. We don't get caught up in genres such as “indie, mainstream, pop, Christian, etc”. So many times these things limit us to a audience, style of writing or genre. You as a band have something to say, say it as you want, no matter what it is. Express Yourself. Be who you are. We will plant it around and where it takes off, it does; and we will be sure to nurture it into full growth. It is about your final project, your vision, your goals. Leave the steps to us.
10.) The Ultimate Get-a-way
Every two years we plan the ultimate event, the North Coast Agency's Ultimate Get-a-way. We supply the event, the place, the food, and the entertainment as well as some workshops. All you have to do is show up! This event invites all of our artists, resources and full network out to play and learn together.
11.) From Start to Finish
We are committed to working with Venues and Promoters from Start to Finish. We believe in events that are a good experience for the the promoter, the venue, the audience and the band. We want it to be a great event and accomplish whatever expectations you have for it, as best as we can. We will help first time and veteran show promoters with ideas, promotional items, designs, and a help line. We are committed to making it easy.
12.) Its all Under One Roof
It has always been traditional in the music culture to have separate booking, management and development agencies. We think that works sometimes, but also sometimes it can be a big distraction to the band. More times then not, we find everyone agency has a different goal for the band, the agencies don't communicate fully with each other and then you have double booking, mis-communications and some band members leaning towards one agency more then the other. We believe in keeping it all under one roof, keeping the communication lines open, but letting the artists and musicians have a full say in everything. With out network we can do design, photography, management, booking, artist development and lots more. However, if you feel you don't need management but want booking, we do contract just part of our services out, but we make it known that if you want the full deal we can offer it. We also think its cheaper this way, as the artists don't have to split their percentages up between three organizations, leaving the artist with no income.
posted by North Coast Agency | 7:03 PM
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home